2012-04-18
I was enchanted by the Cheerios box that came out this past holiday season. Still the basic sunny yellow offering, it came with instructions to take something away in order to create something more. The company added a dotted line around the letters CHEER, leaving a...
2012-01-01
In a world where bigger is better, it’s hard to imagine small as a contender. However, we all love an underdog, a small player that can hold their own in an arena of big. Thus is the tale of the single-head machine.
The smallest of industrial embroidery machines, it...
2012-02-01
Taking your Graphics to the Next Level.
In recent years, there has been a tendency for apparel decorators to fall prey to the concept of “price is everything” when, in reality, the focus should be “perception is everything.” The amount of money that...
2012-02-01
An Inside Look at Licensing
When on the search for an untapped market, gilded with the promise of increased profits and limitless consumer potential, licensing always seems to make its way into conversation. While it has mass-market appeal, a certain amount of status, and the...
2012-02-01
Avoid getting a headache by understanding the principles of Cap design.
Caps serve the purpose of keeping heat from escaping from our heads, the sun out of our eyes and a bad hair day under wraps, all while delivering a personalized statement of loyalty, interests and...
2012-02-01
Is there such a thing as the perfect fabric?
Dream Weaving
Is there such a thing as the perfect fabric or is it a pipe dream like the never-ending bobbin?
Let’s face it, if all textiles accepted stitches easily and didn’t pucker or shift in the hoop, the daily...
2011-12-01
Stones, studs and nail heads are still adding interest to embroidery. For decades, embroiderers in Europe have incorporated all kinds of personalization and decorating types to their offering. They frequently offer services such as engraving to make the most of the relatively...
2011-12-01
In the past year, we have seen spikes in everything from cotton and polyester. We’re all guilty of it. We whine, we moan, we throw temper tantrums. But the cause of our headache is unfortunately an inevitable reality.
Rising costs—we see it at the gas pump, the...
2011-12-01
Does speed make a difference? The machines at the trade shows run like a mouse in tennis shoes. This begs the questions: Does speed make a difference? The faster a machine runs, the more force on the thread. Running too fast can slow production and caused missed stitches.
The...
2011-11-01
Ever wonder why logos are usually placed on the left chest?
Placing an embroidered logo is a very simple task for those who know how to do it. Garment decorators must only master a few locations where 90 percent of logos are placed. The guides in this article are intended to...