Promotional Products Article Archive
This expansive non-wearables category can complete a promotional package and expand brand exposure.
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2011-12-01
A simple method for creating printed samples of products to deliver to clients.
Regardless of the size of the operation, it’s wise for garment-decorating businesses to have a simple method for creating printed samples of products to deliver to clients. In almost every...
2011-12-01
Direct-to-garment printers in sampling programs and in the promotional-product market
Over the last few years, the industry has seen a major growth in the use of direct-to-garment printers in sampling programs and in the promotional-product market. Along with the ability to...
2011-11-01
The truth of the matter is that brands have power.
Quite recently, retail giant Target released its “Missoni for Target” collection in stores and online. Missoni, a luxury Italian knitwear company, lent their name and iconic zigzag print to 400 items ranging from...
2011-10-01
Gary Mosley, National Shirt Works, is an apparel and promotional products distributor who has seen, lived and survived the changing distribution game. With a new economic climate and changing expectations, the new focus is price point and relationships. As a final...
2011-10-01
This issue is sponsored by the letters Q and A. Posing some of the most common questions and the answers to them, Printwear’s resources from all around the industry pitched in to build this comprehensive troubleshooting guide. Thumb through the following pages...
2011-06-01
In addition to physical endurance, specific skillsets, mental focus and performance-facilitating apparel, athletes need accessories. So do general gym goers and corporate golfers on down to parents and spectators, all in different capacities. Without them, the treadmill...
2011-03-15
Trends in headwear are truly consumer-driven. (Image courtesy Bodek and Rhodes)
Headwear has claimed its place in the fashion arena in the 21st century. The construction of a cap seems...
2011-03-01
One of the foremost premises for embroidering on headwear: Caps are not flat; the machine is. The very best way to find the caps that work best on a particular machine is to tear some caps apart. Purchase samples and remove the brim. Place that brim on the curve of...
2011-02-01
Some salespeople call prospects out of the blue in the hopes of making a pitch. A large number attempt to sell just on price, while others work tirelessly at networking events in their quest for new customers. But the most effective way to find prospects is by being...
2011-01-01
To the max!
One of the easiest ways to increase sales is by selling more to current customers. (All images courtesy Stahls’ ID Direct)
Whether online or in-person, any good sales...