Led by new technologies in yarn and fabric development and the overwhelming spell of performance-based features, today’s golf knit shirt story borrows from the past while also pushing into the future. As true in the retail branded collections, the private label “house brands” are also featuring this performance story in new yarns and fabric treatments, while also playing to today’s price compression by putting inventory on the floor in the basic cotton and cotton blended opening price point styles. The 100 percent cotton three-button polo, available in a wide assortment of solid colors, will always find a place in today’s on-course and off-site golf apparel.

Follow David Bebon as he enters a new decade of style…