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Alice Wolf

Alice Wolf is the manager of publications and education for Madeira USA. Her marketing expertise developed through accomplishments in publishing, public relations and sales within the fields of art, home decor, film and television production. Email her at awolf@madeirausa.com.

embroidery needle change
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Never underestimate the power of your embroidery machine needle!
embroidery thread stitch out
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How many times have you tried to help a customer match a color?
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Have a look at some of the most frequently asked questions from customers who find themselves struggling with a specific embroidery challenge. 
starfish
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Learn how to find new sources of customers for your embroidery, even if they are seasonal. 
embroidery needle
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To best judge the importance of your needles, it helps to understand their anatomy and functions. 
Image courtesy Erich Campbell
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Good digitizing will keep your work respected, sought after, and reasonably accomplished. 

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