Alice Wolf

Alice Wolf is the manager of publications and education for Madeira USA. Her marketing expertise developed through accomplishments in publishing, public relations and sales within the fields of art, home decor, film and television production. Email her at awolf@madeirausa.com.

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Have a look at some of the most frequently asked questions from customers who find themselves struggling with a specific embroidery challenge. 
starfish
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Learn how to find new sources of customers for your embroidery, even if they are seasonal. 
embroidery needle
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To best judge the importance of your needles, it helps to understand their anatomy and functions. 
Image courtesy Erich Campbell
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Good digitizing will keep your work respected, sought after, and reasonably accomplished. 
embroidery business
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Without a few keys to success, the door to your new business may remain locked. 

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