Advertisement

Erich Campbell

Erich has more than 18 years experience as an award-winning digitizer, e-commerce manager, and industry educator. He empowers decorators to do their best work and achieve a greater success. A current educator and long-time columnist, Erich takes every opportunity to provide value to the industry. Find more information on Erich and his publications here.

Q&A
Embroidery thread gradient (Images courtesy Erich Campbell)
Feature
Though automated tools can be useful, the perfect multicolor blend isn’t yet available at the click of a button.
retaining or releasing digitized files
working digitizing file
Feature
How do you approach digitizing ownership in your shop?
embroidery showroom
Feature
In the last part of the How to Create Perceived Value series, Erich Campbell talks about creating a space and experience that your customers will love. 
embroidery perceived value
Feature
Learn how far novelty and newness can go when it comes to adding value.
embroidery perceived value
Feature
Find out how digging deeper into design can create added perceived value. 

Pages