Jennifer Cox

jennifer cox

Jennifer Cox operated a family embroidery business beginning in 1990. She is one of the founders of the National Network of Embroidery Professionals (NNEP), a national organization that supports embroidery and apparel decoration professionals with programs and services designed to increase profitability and production. Cox is currently the president of NNEP.

call to action
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Running an ad without a CTA is often a waste of time and money. 
embroidery
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One approach to developing accurate price quotes for embroidery is standardizing and streamlining your questions.
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Many customers don’t know what digitizing means. 
apparel
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Instead of holding onto unwanted inventory of samples from a previous year, make a bargain bin that is highly visible for your customers and hold a sample sale.
Do you have a business plan for 2016? Here are some basic strategies.
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Do you have a business plan for 2016? Here are some basic strategies. 
profitable orders
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For whatever reason, it sometimes we get as many “sideways” orders, requests and situations as we get “normal” requests.
Selling Service
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One Small Change Can Make a Big Impact
An embroiderers confessions
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The biggest pet peeves and how to handle them
Embroidery example
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