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Term of the Week

Each week Printwear turns to industry experts to learn more about the terms used in the apparel and apparel decoration industry, as well as the business realm. Contact Printwear's digital content editor, Alexandria Arroyo, if you're interested in the opportunity to be featured. 

spam email
Feature
Find out why using a quality email service is essential for your marketing efforts. 
back flooding
Feature
Keep your screen-printing stencil wet with this simple step. 
Image courtesy Heat Transfer Warehouse
Feature
Find out how to complete this heat transfer method and when you'd most likely use it. 
Image courtesy OmniPrint
Feature
Learn about the process of pretreatment and why it's important for D2 printing. 
sales strategies
Feature
Find out how these little yeses can lead to a sale. 
overprinting
Feature
Learn the purpose of this screen-printing technique. 
Image courtesy Encyclopedia of Garment Decorating
Feature
Are you fine-tuning your screens? Learn about micro-registration in this Term of the Week. 
reverse appliqué
Feature
Learn more about this embroidery technique. 
Hand feel
Feature
Add some ink terminology to your apparel-decoration glossary.  
Photo courtesy BITO USA
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Learn about this laser technology's applications and wattage. 

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