Vince is a dynamic and sought-after seminar speaker and author with a unique perspective on business development and management subjects, primarily in the decorated- and promotional-apparel industries. With 20+ years of experience in sales, marketing and training, he is an independent consultant to various decoration businesses looking to profit and sharpen their competitive edge. Visit his website or send an email to Vince@ypbt.com.
Coming up with a company name is a difficult task, and every once in a while, it may make sense for a company to change its name. But in taking on a rebranding, consider how you want the name to reflect your business.
When it comes to succession planning, entrepreneurs can easily make mistakes, lose focus, or take the wrong path. But with some common sense, business owners can avoid errors and take control of the process.
Need-based satisfaction drives all human behavior, and customers make emotional buying decisions. Find out what the customer values and make it convenient. Business people are more willing to spend money on an added-value product to ease their pain. Here are three ways to offer the customer convenience.