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Wayne Potter

Wayne Potter is vice president of marketing development for Air Waves Inc., Lewis Center, Ohio. He has 30-plus years’ experience in the heat transfer and digital imaging market.

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Like the process of changing rock into priceless diamonds, heat-applied graphics require heat, pressure, and time to turn a transfer paper into a decoration gem. 
heat press
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The most economical way to test heat press temperature is with temperature strips or Thermolabels. 
heat transfers
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Die-cut lettering and number kits are packaged in trays with dividers to separate the individual numbers. 
heat transfers
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Whether you’re using an integrated printer/cutter or separate devices, you can cut most heat transfer products with a 45-degree angle blade. 
Digital Transfers
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Digital transfer techniques have made their mark and are playing an increasing role in small-scale apparel decoration. 
Color Gamut Diagram
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Color is an essential component of any design and substantially increases brand recognition. 
vinyl cutter
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Examine the anatomy of cutting devices; choose the right one for your shop

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