Since the world of e-commerce gets complicated here are some tips decorators can use to navigate the basics.
- Make it simple for your customers
With the rise of other services at the click of a button like rideshares, grocery delivery, and food apps, keep this convenience factor in mind when building out the digital arm of your business. People want to pay for convenience. Convenience-based marketing is now tapping into other industries.
- Learn it before you offer it
Regardless of what platforms and software you choose, make sure everyone in-house is well-versed in the programs they’re using before you launch them. The last thing you want to do is use your customers as test subjects.
- Dominate the local market
Even with a digital presence, keep in mind what makes your shop a key player in your local community. Make sure your shop still offers important perks like local pick-up so that your loyal customers don’t fall by the wayside.
- Be selective
If your shop offers embroidery, screen printing, and direct-to-garment, begin by focusing on one service and branch out from there once you see a demand in the digital world. If you try to do everything right away, it’s going to eat you up.
- Let the work speak for itself
Make sure to reach back out for testimonials from happy customers, and have a spot on your website showcasing those testimonials. Those repeat clients become brand ambassadors for your work.
Find Mike Clark's full-length article on e-commerce options in the decorated-apparel world, here.