Online businesses have to go the extra mile to build the same kind of trust that happens so naturally when you have the luxury of face-to-face sales. Online buyers are not automatically customers for life. It’s up to you to nurture that relationship and encourage second purchases. Here’s how:
Include a handwritten thank-you note in the package. When you ship, take a few minutes to write a short note thanking the buyer for their purchase. It captures that human touch in a very tangible way, and it’s something the big players in the industry don’t have time for. You’ll stand out.
Send a branded promotional item. A koozie, pen, magnet—any item that will be used often is a great candidate for sending along in packages. When the customer opens the box, the little extra things make it special.
Promote another product with a free sample. Let’s say you print shirts and cut vinyl. If a company orders their logo on 100 shirts, how cool would it be to send them a vinyl of their logo as well? Everyone loves stickers. And more importantly, it subtly showcases your other services.
Give them a discount code. Customers who make one purchase likely have need for more of your product. A discount code, maybe in the realm of 10–20 percent, is not only a good incentive to buy again, but it’s also a gesture that builds goodwill. Try including it in that handwritten thank-you note.
Schedule a designated time for follow-up. Your customers are busy, too. They may likely be dragging their feet to reorder. Make a note in your calendar to reach out again in a few months.
This tip appears in a longer blog on the Inksoft website. To see the full article, visit: https://www.inksoft.com/getting-online-customers-to-buy-again/