Image courtesy InkSoft

Add PayPal Capability for More Web Sales


JP Hunt

JP Hunt is one of the founders of Inksoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. Contact Hunt at or visit the Inksoft website at

Adding PayPal to your web store checkout options is more than a user-friendly touch; it’s smart business. According to Nielsen Online Buyer Insights, businesses using PayPal see as much as a 27 percent increase in total customers and a 15 percent increase in customer spending. What’s more, PayPal shoppers are twice as likely to complete a purchase.

PayPal Express Checkout works with a “Check out with PayPal” button at the start of the checkout process. This customers to a secure PayPal site where they log in with their username and password. PayPal then communicates stored shipping, billing, and payment information to the e-retailer.

Transactions can be made using funds held in the PayPal digital wallet, a credit card or a bank account stored in the consumer’s PayPal account. After completing the transaction, the consumer is directed back the e-retailer’s site to complete the checkout process.