Avoid Non-Recurring Sales by Identifying Controllable Attrition

vince dicecco

Vince is a dynamic and sought-after seminar speaker and author with a unique perspective on business development and management subjects, primarily in the decorated- and promotional-apparel industries. With 20+ years of experience in sales, marketing and training, he is an independent consultant to various decoration businesses looking to profit and sharpen their competitive edge. Visit his website or send an email to

Controllable attrition occurs when something you or your employees do (or neglect to do) fails to satisfy the customer’s needs. Common causes include late delivery, inconvenient sales practices, poor product quality, inattentive service, strained relations and breaking promises. 

By identifying these issues, you can begin to manage sales attrition and ultimately avoid non-recurring sales.