Catch 'Em All: How to Drive Business with the Pokémon Go Craze

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services from web design and development to customized apparel.

By now, you have been either swept up with glee or severely annoyed by the mayhem surrounding Pokémon Go. Regardless of your stance on this new app-based game, it is an internet marketing opportunity to get bodies coming through your front door for a face-to-face visit, and a chance to promote your products and services.

People from every demographic are currently wandering the world with their phones in search of these cartoon critters. These critters can be anywhere; you could even drop one in your front lobby. You can rest assured people will start dropping by, providing you a chance to welcome them and allow them to discover your business.

To add your location to the Pokémon Go game, visit their website, then take advantage of the hashtags and conversations among the players on social media to get the word out.