Whether worn for fashion or function, hats will always hold a special place–both in our lives and in our business. What has pretty much become a wardrobe staple has sales soaring upwards for the apparel industry.
Keep on Truckin’
Wholesalers should take note. While baseball caps will always be popular, and “dad hats” are becoming a fad, what’s making a strong comeback from the early 2000s is those mess-back caps fondly known as trucker hats.
And why not? Always ready for the beach or pool, trucker hats can be worn straight, to the side or backward, come in structured and unstructured styles, offer breathability, and play well in the customization game. Styles can range from retro and sci-fi to business logos and team sports.
Five-panel styles seem to dominate, but six-panel styles are beginning to show popularity as well. The seamless foam front is a decorator’s dream, as it sits on an open canvas, primed for just about any design, and no worry about top stitching.
The playful charm of trucker hats makes them a fave amongst all sorts of circles, from hipsters and celebs to athletes and blue-collar workers.
Hiding in Plain Sight
If you haven’t noticed already, the camo craze continues amongst headwear, as well as other apparel and imprintable products. New patterns and colors are popping up, including pink and orange versions as well as digital designs, helping dominate sales categories.
The camo trend isn’t just amongst outdoorsmen. It’s becoming a lifestyle. No longer is it just hunters and fishermen wearing camouflage. Men, women, and children from all walks of life and all parts of the country are being drawn in and buying it in record numbers.
Whether you can see it or not, this doesn’t appear to be a trend that will be dying anytime soon.