father's day

Father's Day Promotions

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services from web design and development to customized apparel.

Father's Day offers a unique opportunity for shops and businesses to participate in promotions. Everyone loves a good deal or getting something for free, and giveaways are a great promotional tool. 

Consider these ideas for taking on Father's Day promotions:

  • Target your offerings around the weather as well as the holiday (e.g. T-shirts, koozies, BBQ aprons, or golf towels)

  • Appeal to last-minute shoppers with “final days” offers

  • Consider putting a limited time 2-for-1 offer on social media

  • Present gift suggestions and bundle ideas

  • Offer shipping and delivery incentives

  • Encourage future purchases with customer rewards

In addition to a 2-for-1 offer or exclusive social media coupon, try to gain exposure by participating in online conversations and jumping in on trending Father's Day hashtags.