Generating Embroidery Price Quotes with Five Simple Questions

jennifer cox

Jennifer Cox operated a family embroidery business beginning in 1990. She is one of the founders of the National Network of Embroidery Professionals (NNEP), a national organization that supports embroidery and apparel decoration professionals with programs and services designed to increase profitability and production. Cox is currently the president of NNEP.

One approach to developing accurate price quotes for embroidery is standardizing and streamlining your questions. Simplify the questions as much as possible. By providing a framework customers can relate to, they’re more likely to naturally answer your questions.

Specifically, here are five bare-bone questions to ask:

  1. What products?
  2. What quantity?
  3. What do you want on it?
  4. How big is the design?
  5. Do you have artwork? If so, what kind?

Present these questions in an easy-to-answer format and ask yes-or-no questions when possible. Customers generally don’t care that we have to digitize the design, order the inventory, or add a stabilizer or topping. They simply want to know the price. Skip the questions about specific color requirements, packaging, and even delivery. Only ask the questions needed to provide the price. No other questions come into play until you have the order. Bogging down the ordering process with nonessential questions isn’t helpful.