mobile optimization

On the Go: Why Mobile Optimization is Crucial for Your Business

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services from web design and development to customized apparel.

According to research from the web development team at Go-Globe, nearly 80 percent of internet usage in 2018 will be from mobile devices. What this means for online marketers is having mobile-friendly web properties and an awareness that our marketing strategies should always include the mobile demographic.

Things to consider for mobile friendliness include:

  • A responsive or dedicated mobile-friendly website.
  • Consistent engagement on several social media platforms.
  • Calls to action, such as contact forms that are easy and compatible for mobile users to use.
  • Optimizing your web site to present search engines with your mobile-friendly content.

Other things to consider are adding text messaging to your channels of contact, adding accelerated mobile page (AMP) features to your web site, and creating an app that users could use for several tasks related to your business. Mobile used to be our future. Today, it is our environment.