embroidery perceived value

How to Create Perceived Value: Design and Digitzing

Erich has more than 18 years experience as an award-winning digitizer, e-commerce manager, and industry educator. He empowers decorators to do their best work and achieve a greater success. A current educator and long-time columnist, Erich takes every opportunity to provide value to the industry. Find more information on Erich and his publications here.

In case you missed it, this tip is part of a four-part series on creating perceived value. Don't miss Part 1 on packaging and finishing

Go beyond the presentation, packaging, and finishing of a product and add an extra air of quality through excellent design execution and skilled art staff. 


There's no reason that you have to abide by boring design work. When having a design digitized or speccing out a new print, suggest bold design concepts to your customers and back them up with sample images. Though this once again comes with an increase in effort or expenditure on your part, hiring out a more skilled design or digitizing work only increases the cost on a particular image once, and doesn't necessarily increase the cost of the decoration itself. Whether you have a designer work up a unique concept or you hire an embroidery digitizer who can lend a dimensional execution that makes the most of your art, the printing or stitching can still adhere to your usual expectations.

In the case of embroidery, a skilled digitizer is also usually able to make your embroidery more efficient and less dense, leading to a better look, softer hand, and less time on the machine. Smaller increases in up-front costs can create a much better look to the finished piece, and for reusable designs, the cost makes a great deal of sense over the lifetime of a customer's orders. Beyond that, your ability to harness skilled art staff adds an air of quality to your work that increases a customer's trust in your product and perception of the quality of the delivered goods, even if they come from the same garments and materials used by your competition.

In Part 3, Erich covers novelty and newness