How to Explain Digitizing to Your Customers

jennifer cox

Jennifer Cox operated a family embroidery business beginning in 1990. She is one of the founders of the National Network of Embroidery Professionals (NNEP), a national organization that supports embroidery and apparel decoration professionals with programs and services designed to increase profitability and production. Cox is currently the president of NNEP.

Many customers don’t know what digitizing means. Help them understand that there’s a huge step between their hand-drawn sketch and what happens on your embroidery machine. Presenting this as a setup fee is a simple way to explain it. People can usually relate to setup fees because they may have paid them for screen printing or promotional products.