How to Measure Your Business’s Impact on Twitter

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services from web design and development to customized apparel.

Twitter has released a new analytics feature that allows you to measure the impact of your social media strategies within that platform. You can log into your Twitter account and visit https://dashboard.twitter.com/ to view statistics, schedule Tweets to run on autopilot at a later date, and discover the most successful content you have created in the past.

By monitoring your exposure through analytics, you can get a better picture of how your followers are engaging with your content, and the scheduling feature is great for leaving some tasks running while you stay focused on your daily leads, sales, and production schedule.