press release

The Importance of a Press Release

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services from web design and development to customized apparel.

Remember the days before the internet when newspapers were our main source of information? Although the newspaper has all but died in the digital age, the staple of the press release remains alive and well.

Press releases are a great way to market your business on a local level or even a wider scope of media discovery. While simple news blurbs and press releases used to be sidebars or features in print newspapers, they are still used widely in digital format.

By creating a list of email addresses from your local newspapers, city organizations, chamber of commerce, and other media outlets, you can occasionally type up a quick news piece about your business and send it off with the hopes of publication. Press releases are easy to write and provide content for editors and media outlets to use and present to their readers.

Much like creating a compelling email to your subscribers, start with an attention-grabbing headline. Then, just a couple of paragraphs with a newsworthy event or occasion completes a short but effective press release. Subjects can be as simple as each anniversary your business has been open, special events you might be attending or hosting, or the acquisition of a new piece of equipment.

Be creative and share the news; other outlets are often happy to share it with their audience.