Cross selling

Increase Sales Through Cross Selling


JP Hunt

JP Hunt is one of the founders of Inksoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. Contact Hunt at or visit the Inksoft website at

There are various small steps businesses can take to increase sales. One of them is to sell job specific products directly-related to that market, a process that is also known as cross selling. In the school sports apparel industry, this tactic is particularly effective. 

For example, if you are selling school spirit hoodies with a 5A high school football team’s mascot, you can print the same mascot on other merchandise to increase cross sales. Accessories like stadium seats, blankets, towels, and umbrellas are logical and practical choices.

Additionally, tailgating merchandise such as coolers, koozies, and directors’ chairs branded with the same mascot can improve your cross selling results.