Increase Your Average Transaction with Upselling


JP Hunt

JP Hunt is one of the founders of Inksoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. Contact Hunt at or visit the Inksoft website at

No matter how you obtain your customer’s attention, you never want to miss a chance to upsell. Upselling can mean increasing the quantity, the quality, the level of personalization, or special effects.

For example, offer an opportunity to upgrade from the economy to the premium brand T-shirt for only $2 more, add colors to a screen-printed design, add foil or rhinestones to a fashion T, add a name or a name drop under a design, offer a shirt with a special finish or treatment, or put a graphic in an additional location. The list goes on and on.

The merchandising you use on your website ideally makes visitors aware of all you offer. A good way to accomplish this is to have “featured” products or “special deals” on your home page. Whenever a visitor is on a product page, there should be suggested related products somewhere else on the page for consideration.