Making a Promo Video for Your Company


JP Hunt

JP Hunt is one of the founders of Inksoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. Contact Hunt at or visit the Inksoft website at

A well-made promo video is engaging, high-quality communication, and legitimizes your business, giving it a polished and professional presence. Thanks to advances in technology, creating and launching a promotional company video can be accomplished with minimal editing and basic equipment. In many instances, all you’ll need is a smartphone with a quality camera.

Once you’ve shot your video, editing, refining, and uploading can all be done for free on YouTube. The site has an online editor which you can use to edit and refine your video. Once you’ve finished your video, you can publish it and the final product will be live within a matter of minutes.

The benefits of a promo video are many. Once it is posted onto Facebook, Twitter, or Instagram; it spreads quickly giving you the advantage of low-cost, high-impact advertising.