Marketing Benefits of Twitter

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services from web design and development to customized apparel.

Twitter—the ever-popular social networking site that limits us to 140 characters per update; the site that gets abused by celebrities, armchair quarterbacks and political pundits daily. It often seems as if Twitter’s sole purpose is to allow people to either argue online all day or merely have a topic of discussion through public text messages over the Internet for hours on end. But, from a marketing perspective, Twitter has value. Here are just a few reasons why...

Your company’s presence on Twitter provides search engines another place to find you and qualify your business as legitimate, active and relevant to a user’s search inquiries. Keyword-friendly Tweets broadcasted to even just a handful of followers can get the ball rolling on a higher placement on search engine results pages.

Also, Twitter users check in on a regular basis to follow their interests, browse pictures and more. Twitter users check in on their mobile devices when they’re having coffee or waiting for the bus. They are active! So, why shouldn’t your business have the opportunity to be discovered through this medium? Would you skip an offer for a free billboard on a street with heavy traffic?

Considering that Twitter is easy to use—140 characters is a short and fast update you can handle daily from your computer or cell phone—you can create viral Tweets. These help gather new followers, provide a picture of the day from your shop or even join an on-going conversation that might garner attention from users that may be interested in your products and/or services.

Twitter also adds a human element to your business. Nowadays, more and more consumers are leaning toward the personalization that businesses provide them when they interact through Facebook, Twitter and other social networks. They feel as though they’ve become someone you care about rather than a statistic. They are more inclined to interact with you by asking a question or making a comment. And, they are more likely to recommend you to a friend.

Another benefit is that Twitter provides you the equivalent of real-time results and interaction. You can connect and listen to your target market, get and their thoughts and opinions, ask questions and get answers quickly. Start a conversation about a subject that leads to the reason people use your business as a solution to their needs. You can educate your customers as well as prospects. And, if you have a website or Facebook page, Twitter is a great place to drive more traffic to those areas of your marketing efforts.

Finally, in 140 characters or less: Twitter is simply a great idea for business #internetstrategies #printwear

—Kelly “Rags” Ragland, Rags to Stitches Productions

Click here to learn how to increase followers on Twitter.