The Modern History of the T-Shirt

Jeanene Edwards

Jeanene Edwards is the VP of marketing & merchandising for Fruit of the Loom/JERZEES Activewear. She has over 20 years of experience working with global apparel brands.

T-shirts are the perfect blank canvas. They allow for self-expression through a simple, basic garment. You can pair them with anything—dress them up or down. Their versatility has become an expectation to the everyday wearer.

Here’s a look at how they rose to fame as a fashion staple and made their way into the modern American lifestyle through pop culture and rebellion:

T-SHIRTS IN POP CULTURE & MODERN RESISTANCE

In the earlier half of the 20th Century, the T-shirt trends we see today first emerged in the mainstream. The Wizard of Oz was the first time we saw promotional T-shirts modeled after the emerald green Ts worn in the film by the people of Oz. Image courtesy IMDb

With this, T-shirts were seen as even more accessible to the masses. In the latter part of the century, T-shirts started making waves as a symbol of youth and rebellion.

It was at this time that the T-shirt made its debut in film and therefore gained traction in popular culture. The rebellious image was launched in the 1951 film A Streetcar Named Desire, inspired by Tennessee Williams’ classic play. Actor and main protagonist, Marlon Brando, introduced a simple yet powerful image of danger and appeal that secured the T-shirt’s spot as a fashion necessity for everyone.

Reportedly, the first iconic concert T-shirt featured Elvis Presley in the late 1950s, sparking the band T trend that eventually led to iconic logos appearing on T-shirts from the Grateful Dead to Led Zeppelin and The Rolling Stones.


(Image courtesy eBay)

The T-shirt also has a thread of rebellion deeply woven into its fabrics. In the 1970s, the T-shirt was a fundamental part of protesting the Vietnam War. The tie-dye trends of Woodstock also led to rock and pop culture fan Ts in the ’80s and ’90s.


(Image courtesy eBay)

It was thanks to this dramatization of the T-shirt that the garment graduated from the battlefields and silver screen and made its way to the runway. At this point, the T-shirt took on a new meaning as a form of personal expression.

Serving as a blank canvas for fashion designers and consumers alike, it was the perfect starting point for customizing apparel and celebrating your look. The late designer Karl Lagerfeld embraced this quality in the 1991 Chanel fashion show, elevating the simple T-shirt by pairing it with his high-fashion jackets, ushering in a new era of luxurious simplicity in the fashion industry.

Image result for 1991 chanel fashion show T-shirt
(Image courtesy Pinterest)

Since military-inspiration and iconic teen-rebellion images emerged in recent history, the T-shirt has become the single most printed item in our shops—a decorated apparel staple that drives any shop’s success.

T-SHIRTS IN THE 21ST CENTURY

Today, we see the graphic T-shirts taking center stage on the runway, the TV, modern film, politics and so much more. Thanks to rapid manufacturing and global distribution, T-shirts continue to make a splash in the apparel industry. This iconic garment lives on in our closets as an affordable, easy, and comfortable wardrobe staple.

They remind us of our favorite memories and are symbolic of the freedom of self-expression. T-shirts also build community and celebrate personal style. In this way, they have the power to unite us all, regardless of our different backgrounds.

Decorators can amplify the close, emotional ties that consumers have with apparel by printing graphics of our favorite bands, organizations, schools, concerts, brands, and more. Manufacturers and decorators are the 21st-century makers of T-shirt design trends, and with that, we are writing another chapter in the history of apparel’s most iconic garment.