Video usage on social media

Quick Tip: Importance of Video Usage

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services from web design and development to customized apparel.

Getting your content noticed on social media can be challenging. Take Facebook and their constant algorithm changes for example. Each time Facebook changes its methods, we must modify ours.

Presented with this challenge, consider putting video to more use. Animoto.com reports that four times as many consumers would rather watch a video about a product than read an article about it. Additionally, four out of five consumers say a video showing how a product or service works is important.

With those statistics in mind, video usage should be implemented and on your radar if it's not already. With Facebook, filters and algorithms are in place to identify the content of the post and decide what to do with it. Videos may be more likely to find their way through those. 

A quick Google search offers free tools for creating videos, and you may even have a video editor on your machine such as Windows Movie Maker. I use the software program that came with my digital camera.

In terms of content, videos don’t necessarily require animation or humans. In fact, you may notice that many popular videos are really just slideshows using images. A quick one-minute presentation using images of your products and showcasing your services is quick and easy to create, and beneficial for use on your websites and social media accounts.

Find more social media insights from "Rags" here