social media

Seven Tips for Building Social Media

jennifer cox

Jennifer Cox operated a family embroidery business beginning in 1990. She is one of the founders of the National Network of Embroidery Professionals (NNEP), a national organization that supports embroidery and apparel decoration professionals with programs and services designed to increase profitability and production. Cox is currently the president of NNEP.

To succeed on social media, a manageable and workable plan is needed. Here is the base for a reasonable plan to get you started:

  • Stick with one platform. Facebook is a widely adopted platform. It makes sense to go where the most people are active.
  • Commit to getting at least one photo a day for your business. It can be anything from a machine to the latest order you just ran or the boxes from the UPS delivery person.
  • Pick a time of day where you can work on social media for 15 minutes, every single work day, if not every single day. Set a timer on your phone or an appointment on your calendar and honor it. Try to post at least one photo a day. If you cannot come up with a picture, ask a question. Again, it does not matter what you ask; it is about inviting your customers into the conversation.
  • Participate! When people reply to your question, click the like button. If they ask you a question on your page, answer them. 
  • Be yourself. This platform lets people get to know you as an individual as well as a business owner. 
  • Remember that social media is a marketing tool, not a sales tool. It will not bring in immediate dollars. It is a way to position yourself and your business with your potential customers. 
  • Keep your audience in mind. If you want to attract the attention of people looking to order dozens of shirts for their company, post images of golf shirts and dress shirts as opposed to images of custom baby blankets.

Find more business and embroidery tips from Jennifer Cox here