customer referral

Starting a Customer Referral Program

by: 

JP Hunt

JP Hunt is one of the founders of Inksoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. Contact Hunt at jphunt@inksoft.com or visit the Inksoft website at www.inksoft.com

If you want to start a customer referral program, you will need to provide an incentive to both your referring customer and the referred customer. Why? First, you need to offer an attractive incentive to motivate your customers so they turn into referral machines. Consider budgeting for incentives such as retail gift cards, in-store/online credit, and special discounts. Next, you need to attract the referred customer with an exceptional value. Otherwise, you don’t complete the referral lifecycle and convert the opportunity.

If customers don’t know about the referral program, they can’t participate. Keeping your program highly visible and frequently reminding clients about it will increase results. Use social media, email templates, packaging stuffers, flyers, and referral cards for customers to share with their friends. These programs provide incredible results when properly developed and executed. Consistency and a dedication to active promotion will ensure the best possible results.