customer engagement

Target Wider Audiences with Answers—Part I

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services from web design and development to customized apparel.

People have questions. You have the answers. Are you putting those answers online? I know that sounds a bit silly since your website answers the questions that ask about what you sell, who you are, and where to make a purchase. But what questions may be floating around cyberspace that you can answer in order to generate traffic and get more visitors to your website? What brings me to this is the holy grail of search engine placement—the very top of the first page of the organic search results. Getting there is a daunting task!

Have you noticed that Google has an answer box above all of the search results when you ask a question? For example, enter “How do you throw a curveball?” into Google. You’ll find an answer box with instructions and a link to that website, followed by another answer box that suggests answers for related questions. These are the first things you see before any of the paid and organic search results.

Why is this relevant? If you happen to sell baseball uniforms, it would be fantastic if you were the website providing the answer to that question!

Think about what your target market might have questions about that are related to your products and services. By tinkering with those curiosities and doing some keyword research, you can create bullet list answers, blog posts, and website copy to answer simple questions, becoming keyword-friendly content that provides a new way to reach internet users in your market. 

Find Target Wider Audiences with Answers—Part II here.