"Google My Business is a free and easy way to find and connect with your people, wherever you are," according to a Google Business blog.
Google My Business merges together all the ways Google can help a business get discovered. Businesses can update their business info on Search, Maps, and more from one hub. Add photos of your best work, post announcements, promotions, events, and other updates, as well as respond to Google customer reviews, and manage your information on the fly with an Android or iOS app.
In addition, Google has added call-to-action buttons where users can click to discover whatever it is you wish to direct them to. The more Google knows about a business, the better off it will be.
Source: Kelly "Rags" Ragland