multimedia rhinestone transfer design

Term of the Week: Multimedia Transfer Designs

Each week Printwear turns to industry experts to learn more about the terms used in the apparel and apparel decoration industry, as well as the business realm. Contact Printwear's digital content editor, Alexandria Arroyo, if you're interested in the opportunity to be featured. 

Multimedia simply means that a transfer is made of two different materials. For example, a transfer can be outlined with rhinestones, and the fill or detail of the transfer can be filled with easy weed or glitter heat transfer vinyl. It could also be a combination of hotfix sequin and rhinestones or hotfix sequins with vinyl. You can continue to mix whatever hotfix material you like and add more layers such as sublimation or foil. The options are as limitless as your imagination.

Now, you may be wondering, what does this mean to you? For your end users, it is always great to have the latest and greatest styles to sport at your favorite event. As a decorator, it is an easy way to upsell your products. It can take a little extra drawing time to accomplish these looks, but it will be well worth it in the end because customers will seek you out so they can stand out from the rest. 

Source: Veronica Vargas