InkSoft Web Stores

Tip: Boost School Sales With An Online Store

by: 

JP Hunt

JP Hunt is one of the founders of Inksoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. Contact Hunt at jphunt@inksoft.com or visit the Inksoft website at www.inksoft.com

If you want to increase sales in the school market with less time and effort, there is no better way than by setting up a customized online web store.

Most educators don’t want to be involved in the collection of money or orders. An online solution is a hands-free, stress-free way to sell spirit wear to students, parents, and friends where the decorator does most of the work, while the school benefits from a percentage of the sales. 

Stores can be set up once a year for 30 days or run the entire year, which maximizes profits for the school. The store can offer categories for all the different departments, teams, and organizations, such as band, French club, the football team, the theater club, etc. That way, no one is left out. Or users can keep it simple and offer only school-logoed spirit wear. To maximize sales, include a few items for nonstudents, such as babies and toddlers, and consider offering more than just T-shirts. Gym bags, caps, and school-logoed koozies can make for great add-on sales. 

Perhaps the best part of a school online store is customers pay by credit card when placing their order. This gives decorators the money upfront and allows them to concentrate on producing and delivering the merchandise rather than chasing payments. 

-JP Hunt, InkSoft