Tips for Adding Testimonials to Your Company’s Website

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services from web design and development to customized apparel.

Testimonials have a great impact on consumers. Have you considered adding them to your web site and posting them to social media?

We all have enough experience to know that when it comes to customer feedback, we either get a “thanks” on a job well done or occasionally a few words of negativity should something go wrong with an order. It is harvesting the positive feedback and using it to our benefit that often goes ignored.

Don’t be afraid to ask customers to follow up after an order by sending you a short recommendation or product review after fulfilling their needs. You can also set up a simple form online to direct them to for easily submitting their feedback. Other good practices are to direct them to any review sites where you have listed your business. Reviews are becoming very relevant to search engines as well as very popular for consumers making purchasing decisions.