Did you know that President Trump owns more than 3,643 domain names? While many people might come to conclusions as to why based on their support or hatred for the man, just ignore politics for a moment and accept the fact that it’s just smart business.
- Domain names are cheap. Investing three dollars here and five dollars there from time to time can lead to a collection of domain names that are all relevant to your business, pointing to your home page or even specific landing pages within your website.
- Domain names have keywords. The more keywords you have, own, and can use, the more tools you have at your disposal for improving the discoverability of your internet properties.
- Domain names are subject to abuse. Consider a disgruntled former employee or even a competitor scooping up yourdomainname.net simply because you have the .com and never bothered to register the .net in order to secure it.
The importance of domain names goes further than just your dot-com availability. Consider adding domain names to your collection that can be used to effectively push your marketing efforts forward while keeping your brand and keywords related to your business under your umbrella of doing business online.