Many decorators use screen-printed transfers as a top choice for fulfilling any order. With quick turn times available from transfer manufacturers, it's feasible that a decorator can submit artwork one day and be printing the next. The simplicity of the process, coupled with the limited space that a heat press consumes, makes heat transfer technology a countertop profit center.
When you consider screen-printed transfers for your business, there are a few key things to know.
There are many different ink formulas on the market, and not all transfers are created equal. Be sure to experiment with different methods such as plastisol, water-based, performance, soft hand, and effects.
Screen-printed transfers are just that: screen printed. So, you will need to have a certain quantity of prints planned to make them profitable. For instance, 12 pieces of the same logo is a good starting point for most companies, but they become most affordable as quantity goes up.
Screen-printed transfers can only go as far as your heat press will take them. The ability to print where screen printing can't go is one advantage of heat printing. Consider printing areas such as cuffs, collars, over the seam, and the like. Get creative and ensure that you have the right attachment for the job. Accessories are often available for your heat press that can not only make printing transfers easy but also efficient.
CONSIDERATIONS & RULES
Screen-printed transfers have rules too. Like any other transfer, there are specific melting points for each type. Be considerate of the garment you intend to decorate with the prints and ensure the transfer settings will not scorch the blank. If planning to print on T-shirts, bags, and performance wear with the same transfer, then go with a low temperature, performance wear formula.