Why Having a Facebook Business Page is Important

by: 

JP Hunt

JP Hunt is one of the founders of Inksoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. Contact Hunt at jphunt@inksoft.com or visit the Inksoft website at www.inksoft.com

Social media can get a bit of a bad rap sometimes, it’s true. But, having a presence on Facebook is one of the best things you can do for your business.

Facebook is one of the first places people turn to when they want to learn more about a business, often even before they use Google. Simply having a Facebook business page that looks active can be the difference between winning a customer’s trust and losing them to some other printing provider.

A Facebook business page is different from your normal Facebook account. You can create a page by going to www.facebook.com/page/create. The Facebook page will be tied to your personal account, but don’t worry. This is only for managing the page easily; your personal information will be invisible to customers.

From there, you have the ability to add other people as Facebook page admin. This means other members of your team can post to the Facebook page as your business and interact with customers on your behalf.