alphabroder Acquires Ash City


TREVOSE, Pa.—alphabroder announces the acquisition of Ash City Worldwide. alphabroder recently rebranded from its prior name Broder Bros., Co. to unite the company’s brands under a single umbrella and create simplified business practices and clear company messaging.

The companies will leverage alphabroder’s existing national distribution platform and Ash City’s market leading brands, sourcing and design capabilities as well as its Canadian presence. alphabroder expects to leverage the broad suite of capabilities within both companies to better service its customers.

"The addition of Ash City is our first step toward international expansion and further secures our position as the North American industry leader and innovator in the promotional apparel space,” says Dan Pantano, President of alphabroder. “We are thrilled that Doug Hayes will remain as President, alphabroder, Canada and Rob Meier will remain as CFO, alphabroder, Canada,” adds Pantano. “Together, the combination of these two businesses is the natural evolution for our company and the industry. We look forward to better serving each of our customer bases as a result of the strengths inherent in combining our operational capabilities, product portfolios and geographic footprints. I look forward to joining with Norm and Dan and the entire alphabroder team as we expand our market share and product penetration in both the United States and Canada,” said Mr. Hayes.

Ash City offers six distinct brands: Ash City, Extreme, North End, North End Sport Blue, North End Sport, and Core 365. Ash City is alphabroder’s second acquisition since Littlejohn & Co. led the recapitalization of Broder and assumed control of the Board of Directors in 2012. The company previously acquired Imprints Wholesale in late 2012. A recently launched rebranding of the company as alphabroder commenced in January 2014 to develop a single brand platform that embodies and conveys the core values of all of the collective companies that make up alphabroder, now and into the future. The company’s family of brands includes Alpha Shirt Company, Broder, NES Clothing Company, Imprints Wholesale and Ash City.