TREVOSE, Pa.—Alphabroder, together with its hard goods division Prime Line, launch an exclusive digital platform called the Digital Lounge. Housed on both supplier's websites, it offers customers a variety of digital assets intended to "help customers grow their business."
The platform initially launched as an apparel-only hub, but now includes hard goods. Features of the Digital Lounge include:
- Unbranded, educational videos focused on trending products
- Ready-to-share social media content pre-sized with suggested hashtags and captions
- Interactive flyers and presentations with customization options
- Access to the new Image Download library featuring new angles and off-model shots
"We wanted to create a home where we could deliver relevant content digitally to our customers," says David Clifton, the chief marketing officer for alphabroder. "The team developed the Digital Lounge with a focus on content and ease of use—making it the destination for anything customers need to grow their business."
The Digital Lounge is updated quarterly throughout the year.
Check out the platform here.