ROCHESTER, N.Y.—Alternative Apparel and Nalgene Outdoor, maker of reusable water bottles, collaborate on a sustainability campaign during PROJECT Las Vegas. The collaboration is aimed at helping reduce single-use plastic.
The initiative, called "Pledge to the Planet," offers attendees a Nalgene reusable water bottle and Alternative Apparel T-shirt for pledging to avoid using single-use plastic for the duration of the event.
"We are all about taking steps to make a positive impact on the environment we share," says Michael Johnson, director of marketing for Alternative Apparel. "Whether it's manufacturing our apparel both sustainably and responsibly as a company or choosing reusable bottles for hydration as individuals, we know our actions can make a difference. And we hope PROJECT Las Vegas attendees will join us in this effort."
Image courtesy Nalgene/Alternative Apparel
Alternative also says it will sponsor a water refill station for attendees to use with their refillable bottle.
The initiative falls in line with Alternative's broader goals for the near term. By 2021, the company says it aims to replace all virgin polyester with 100% recycled polyester in its manufacturing.
For more information, visit www.alternativeapparel.com.