Alternative Appoints Robinson

Mark Robinson is named director of sales for the imprintable market at Alternative Apparel (Atlanta). He will lead strategic sales initiatives directed toward Alternative’s growing imprintable sportswear business.

Robinson brings more than 20 years of experience in representing both retail and imprintable brands, most recently holding the position of senior account executive at Next Level Apparel. Prior to his time there, he was a regional sales executive for Broder Bros and in prior sales roles he represented consumer retail brands Ben Sherman, Ralph Lauren and Burton Snowboards.

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