NEW YORK CITY—Anvil Knitwear launches Shirt Scan, an iPhone application that allows retailers, brands and consumers to deliver multimedia content via apparel to their target audiences. Through the use of Quick Response (QR) codes applied directly on the shirt, label or hang tag, Shirt Scan can be customized based on brand, customer, retailer or campaign, reportedly delivering a unique consumer experience in the form of articles, photos and videos.
The Shirt Scan application can be downloaded for free from Apple’s iPhone App Store or shirtscan.com. A user can then scan a T-shirt with his/her Shirt Scan QR Code and unlock the content behind that shirt, creating a virtual closet of products. For Anvil products, Shirt Scan will allow consumers to trace the origins of their products with mobile technology, creating an abbreviated version of TrackMyT.com, which Anvil developed for youth styles as a website that chronicles the life cycle of a T-shirt from seed to store. For more information, visit the websites above, along with www.anvilknitwear.com and www.anvilcsr.com.