BOWLING GREEN, Ky.—Professional stock car racing driver Austin Dillon's racecar stops at Fruit of the Loom for a weekend event. The company’s outlet store in Bowling Green, Ky. hosted the event on July 30, exhibiting Dillon's sponsored racecar in the parking lot for the public. Attendees had the chance to take pictures with the stock car and get a firsthand look at the renowned driver's car.
“We were excited to host Dow’s Chevrolet model car as it rolled through town,” said Rick Medlin, CEO of Fruit of the Loom. “The car, branded with the Intellifresh trademark, is just one reminder of our collaboration with Dow that has allowed us to develop an innovative performance apparel line.”
Dillon’s car features the Intellifresh logo, an odor protection ingredient developed by the Dow chemical company for the Russell CoolForce T-shirt. Dillon and his race track crew also sport the Russell line as their official trackside apparel.
For more information, visit: http://www.fruit.com/