varsity
Private equity firm Bain Capital announces plans to acquire Varsity Brands.

Bain Capital Unveils Plans to Acquire Varsity Brands


DALLAS—Private equity firm Bain Capital announces plans to acquire Varsity Brands. The news follows a previous acquisition by a Charlesbank Capital Partners investment group in 2014.

While terms of the deal were not disclosed, CNBC reports the agreement is valued at roughly 2.5 billion dollars. Varsity holds a large share of the spirit and a strong foothold in the team market with its company BSN Sports, a major team apparel and equipment distributor.

Through the acquisition, CNBC says Bain expects to “further professionalize a fleet of 9,000 employees and sales representatives,” to bolster the service-end of Varsity’s business. The firm also says it plans to beef up Varsity’s online presence with more options for buying team merchandise online and expand its brick-and-mortar presence.

The announcement follows a year of major growth under the Varsity umbrella. Throughout 2017, BSN Sports secured multiple acquisitions across the U.S. and announced a number of executive-level appointments. 

For more information, visit https://www.varsitybrands.com.