LOS ANGELES—Bella launches a 2010 video marketing campaign, integrating fashion, music and behind-the-scenes interaction in a three-minute film that will release Sept. 15 on www.bella.com and other social media outlets. The new video, produced during its 2010 Hollywood shoot, takes viewers backstage for a glimpse of the brand’s design process, styling, photo shoots, a look at the people behind the brand and the environmentally-friendly message they stand for.
The use of eco-friendly electronic media showcases ways to reach customers without having a negative impact on the environment. The release will kick off Bella’s 2010 ad campaign in addition to the launch of its revamped website, but insiders will be able to get an early look on Sept. 14 if they follow Bella on Facebook and Twitter. The video will be made easily accessible for customers to share and put on their own sites and will additionally serve as a selling and marketing tool.