MABLETON, Ga.—Boxercraft names Dan Robinette as vice president of the company’s wholesale division. Robinette comes to the position with an extensive background in the promotional products industry.
As vice president, Robinette oversees all revenue in the wholesale markets and helps drive sales for the wholesale division. The company says he looks forward to elevating the Boxercraft brand by educating buyers on the benefits of the products, creating a fun work environment, and satisfying goals and expectations.
Before Boxercraft, Robinette oversaw business development for BDA and Summit Branded Solutions. He served as vice president at both companies, increasing sales at both organizations. Robinette also developed business in untapped sectors and obtained new clients.
“I have always been aware of the Boxercraft brand on the distributor side of things,” comments Robinette. “Customers wanted to know the latest trends and fashion. Boxercraft fills a great niche for activewear and ladies’ apparel.”
For more information, visit www.wholesale.boxercraft.com.