TREVOSE, Pa.—BroderBros. Co. adds eConscious organic and sustainable apparel to its 2010 product selection. The use of certified organic cotton and recycled polyester is reportedly a primary selling point for this brand. Although BroderBros. Co. has been offering the brand’s bags for some time, it is now adding its top-selling apparel styles, which include a classic sport shirt and fashionable fleece.
“Consumers and resellers are now looking for value-priced sustainable apparel and accessories,” said Kirwei Lo, marketing communications specialist at BroderBros. eConscious also gives back through its involvement in the 1% For the Planet program, comprised of a growing global movement of companies that donate one percent of their sales to a worldwide network of environmental non-profits.