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"We are thrilled to welcome [HTS vice president] Frank Powell and his talented team to the BSN SPORTS family," says Terry Babilla, president of BSN SPORTS.

BSN Sports Acquires Partial Assets from Hibbett Team Sales


DALLAS—BSN Sports announces the acquisition of a portion of the assets of Hibbett Team Sales (HTS), a Birmingham, Alabama-based distributor of team apparel and equipment. Hibbett Team Sales is the team dealer subsidiary of Hibbett Sporting Goods.

"We are thrilled to welcome [HTS vice president] Frank Powell and his talented team to the BSN SPORTS family," says Terry Babilla, president of BSN SPORTS. "HTS members will contribute a talented team of sports professionals to our growing organization. Their culture of great customer service and customer first commitment is a perfect fit with our approach to the team sports and community marketplaces.”

The acquisition grows BSN’s already-expanding workforce. The company added more than 200 sales representatives in 2017. The Hibbett addition expands BSN's network in Alabama, Georgia, and Florida. 

“Since Hibbett Sporting Goods was founded, the focus has been on excellent customer service,” notes Powell. “Many things have changed in the last 72 years, but the commitment to serving the customer and providing quality products has not changed.”

Jeff Rosenthal, CEO of Hibbett Sports, adds that the agreement provides the company with “the tools, infrastructure, and support needed to grow the business.” 

The announcement comes as the latest move by BSN SPORTS to grow its national footprint through acquisitions and agreements. In the summer of 2017, the company signed multiyear deals with two intercollegiate athletic departments. 

For more information, visit http://www.bsnsports.com/