DALLAS—BSN Sports announces the launch of a partnership with National Pro Fastpitch (NPF), the United States' leading professional women's softball league. The move marks BSN's latest investment in the growth of female athletics.
With the partnership, BSN Sports serves as the exclusive uniform and apparel provider to the NPF, which currently consists of six teams. Each team will also launch a BSN Sports-operated Sideline Store, which offers customized, on-demand apparel and accessories with team branding available for purchase by fans.
"BSN SPORTS is proud to support fastpitch softball and the NPF while building on our tradition of investing in – and driving appreciation for – women's athletics," comments Natalie Brock, softball category manager at BSN SPORTS. "We believe strongly in the power of sport to uplift and empower women, and partnerships such as this are at the center of our strategy to fulfill this vital objective. We look forward to watching this upcoming season as both fans and vested, NPF committed partners."
The announcement comes on the heels of BSN's acquisition of Longstreth Sporting Goods' lacrosse and softball businesses. With that agreement, the company said it had reinforced its commitment "commitment to female athletes and coaches."
"The NPF is thrilled to begin this new partnership with BSN SPORTS," says Cheri Kempf, NPF commissioner. "We know the value and influence our players can have in this category, and we look forward to debuting this impressive line of apparel on the professional and Olympic elite athletes competing in the league in 2020. We are grateful to BSN SPORTS for supporting our growth, and especially for having the vision to recognize the importance of continuing to build the dream of professional softball for future generations."
For more information, visit bsnsports.com/ib/womens-programs.